At Lost Village festival, this UK-first NFT-powered experience required a unique and strategic approach to social media, content, and activation. Managing the social media strategy, content calendar, and channel operations ensured consistent messaging and audience engagement in the lead-up to the event.

A combination of PR outreach, paid advertising, and community management helped build anticipation, while videography and graphic design supported the creative execution.

On-site activation support played a key role in delivering a seamless experience, integrating email, SMS, and OOH advertising to maximise audience reach. The project showcased how Web3 technology could enhance live events, reinforcing SeatlabNFT’s position as an innovator in ticketing and fan engagement.